G2 Vendor Directory

SmartPlaybooks vs. OpenText Hightail

A side-by-side comparison based on G2 review data.

MetricSmartPlaybooks

by SmartKarrot Inc.

OpenText Hightail

by OpenText

Overall rating4.84.2
Review count25685
Ease of use9.79.0
Ease of setup9.78.9
Quality of support9.68.5
Meets requirements9.69.0
NPS9644.460857
Small Business44.0%51.3%
Mid-Market40.0%30.4%
Enterprise16.0%18.3%
Total page views84260
Total LLM citations131,414

SmartPlaybooks

Focus on doing your best work, and we’ll help you automate and scale it. For professionals who prefer productivity to busywork and for teams who love frictionless collaboration, SmartPlaybooks offers an AI-powered playbook activator that enables quick workflow creation, smart condition-setting, and automated triggers. Tasks and teams are streamlined, so you can focus on growth. Set up workflows easily Teams across functions and industries use SmartPlaybooks to script playbooks and workflows from scratch, or modify a pre-built template from the library.

Pros

    OpenText Hightail

    OpenText Hightail is the essential creative collaboration application for marketing teams and their creative partners developing compelling visual creative content and looking to speed their time to market. With one place for teams to share, review feedback and approve multimedia files, Hightail streamlines the process and helps teams keep marketing campaigns on schedule. Mobile access and visual previews also make it easy for executive level creative review. Learn more at www.hightail.com.

    Pros