G2 Vendor Directory

Smartly vs. Innovid

A side-by-side comparison based on G2 review data.

MetricSmartly

by Smartly.io

Innovid

by Mediaocean

Overall rating4.44.1
Review count478384
Ease of use8.58.2
Ease of setup8.68.3
Quality of support9.49.1
Meets requirements8.88.5
NPS57.56880739.841689
Small Business20.7%16.0%
Mid-Market49.6%42.1%
Enterprise29.7%41.9%
Total page views1,505750
Total LLM citations24,3434,082

Smartly

Smartly is an AI-powered advertising platform that helps enterprise brands grow with confidence. Bring your ideas. We’ll help you scale them. Plan, create, launch, and optimize high-performing campaigns in one unified platform that connects creative, media, and measurement so everything works together. Today’s digital landscape moves fast and fragments easily. Smartly brings it back into focus. With generative AI, creative automation, predictive budget allocation, and real-time insights, teams can simplify execution and turn strong creative into measurable growth.

Pros

    Innovid

    Innovid is the leading omnichannel advertising platform, empowering marketers to create, deliver, measure, and optimize ad-supported experiences. At the core of Innovid is NIVO, powering AI agents and orchestration to activate, adapt, and optimize campaigns across the advertising lifecycle. As part of Mediaocean, Innovid is tied into Prisma, the industry’s core ad infrastructure for planning, buying, and billing, as well as Protected for verification, fraud detection, and brand safety. Visit www.innovid.com to learn more.

    Pros

    • Ease of Use
    • User Interface
    • Campaign Management
    • Ad Management
    • Intuitive
    • Features