Smartly vs. Innovid
A side-by-side comparison based on G2 review data.
| Metric | Smartly | Innovid |
|---|---|---|
| Overall rating | 4.4 | 4.1 |
| Review count | 478 | 384 |
| Ease of use | 8.5 | 8.2 |
| Ease of setup | 8.6 | 8.3 |
| Quality of support | 9.4 | 9.1 |
| Meets requirements | 8.8 | 8.5 |
| NPS | 57.568807 | 39.841689 |
| Small Business | 20.7% | 16.0% |
| Mid-Market | 49.6% | 42.1% |
| Enterprise | 29.7% | 41.9% |
| Total page views | 1,505 | 750 |
| Total LLM citations | 24,343 | 4,082 |
Smartly
Smartly is an AI-powered advertising platform that helps enterprise brands grow with confidence. Bring your ideas. We’ll help you scale them. Plan, create, launch, and optimize high-performing campaigns in one unified platform that connects creative, media, and measurement so everything works together. Today’s digital landscape moves fast and fragments easily. Smartly brings it back into focus. With generative AI, creative automation, predictive budget allocation, and real-time insights, teams can simplify execution and turn strong creative into measurable growth.
Innovid
Innovid is the leading omnichannel advertising platform, empowering marketers to create, deliver, measure, and optimize ad-supported experiences. At the core of Innovid is NIVO, powering AI agents and orchestration to activate, adapt, and optimize campaigns across the advertising lifecycle. As part of Mediaocean, Innovid is tied into Prisma, the industry’s core ad infrastructure for planning, buying, and billing, as well as Protected for verification, fraud detection, and brand safety. Visit www.innovid.com to learn more.
- Ease of Use
- User Interface
- Campaign Management
- Ad Management
- Intuitive
- Features