G2 Vendor Directory

Smartlook vs. Freshmarketer

A side-by-side comparison based on G2 review data.

MetricSmartlook

by Cisco

Freshmarketer

by Freshworks

Overall rating4.64.1
Review count87435
Ease of use9.19.1
Ease of setup9.28.9
Quality of support9.08.3
Meets requirements9.08.5
NPS74.7909240
Small Business85.3%48.6%
Mid-Market12.3%31.4%
Enterprise2.4%20.0%
Total page views42888
Total LLM citations5,472389

Smartlook

Smartlook is an analytics solution for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind your users' actions. Learn more about our features ↩️ Brands can easily understand how customers precisely interact with their website and app by: - Watching recordings of every user, and seeing exactly what they see, down to the same resolution. - Using automatically tracked events generated within the website/app, from tapping a button to typing text.

Pros

  • Insights
  • Ease of Use
  • Analytics
  • User Interface
  • Free Usage
  • Value

Freshmarketer

Freshmarketer helps marketing teams deliver more personalized customer experiences at every touchpoint across their lifecycle. Get insights into your audience’s behavior and engagement to create unique buyer experiences. You can automate conversations with website visitors using AI chatbots, segment contacts into lists, create targeted personalized email campaigns using journeys, and nurture customers to keep coming back. With powerful campaigns analytics in Freshmarketer, you gain insights on opens, clicks, and responses to improve engagement and generate quality leads for sales teams.

Pros

  • User Journey
  • CRM Features
  • Ease of Use
  • Intuitive
  • CRM Integration
  • Journey Creation