G2 Vendor Directory

SmarterStats vs. Google Analytics

A side-by-side comparison based on G2 review data.

MetricSmarterStats

by SmarterTools

Google Analytics

by Google

Overall rating4.64.5
Review count136,878
Ease of use9.18.1
Ease of setup7.98.3
Quality of support8.67.9
Meets requirements9.59.1
NPS76.92307768.429026
Small Business46.2%60.1%
Mid-Market30.8%28.2%
Enterprise23.1%11.6%
Total page views334,548
Total LLM citations511,424

SmarterStats

SmarterStats is a suite of business analytics tools that help a business manage its online presence, to understand the popularity of a website or storefront.

Pros

    Google Analytics

    Improve the customer experience with digital analytics for your website or mobile app — for free. Google Analytics gives companies rich insights about their websites, their audiences and their digital marketing. Powerful, flexible and easy to use, Analytics helps savvy marketers find the messages and channels that earn them the best results. State-of-the-art conversion attribution and testing tools help companies large and small build better user experiences and maximize their digital strategy. Get user insights that only Google can give you.

    Pros

    • Insights
    • Analytics
    • Ease of Use
    • Easy Integrations
    • Data Analysis
    • Reporting