Sitecore Commerce vs. SAP Engagement Cloud (formerly SAP Emarsys)

Sitecore Commerce is a headless commerce platform that simplifies the execution of your commerce strategy, enabling sales across all digital and physical channels, in one place. It can connect to your existing solutions (both modern and legacy), as well as provide the ability to support updated commerce experiences such as social commerce and augmented reality/virtual reality. It leverages AI-powered product discovery to identify buyer intent, personalizing product search results, merchandising, and recommendations to increase sales.

SAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique engagement by connecting real-time customer insights with the operational signals that run the business. As part of the SAP Customer Experience (CX) portfolio, Engagement Cloud enables personalized, AI-driven interactions across every channel—turning moments like orders, service events, and loyalty milestones into timely, relevant experiences that build trust, strengthen relationships, and drive growth.