G2 Vendor Directory

Sift vs. Backstory

A side-by-side comparison based on G2 review data.

MetricSift

by Sift

Backstory

by Backstory

Overall rating4.74.5
Review count534630
Ease of use9.69.0
Ease of setup9.38.6
Quality of support9.69.2
Meets requirements9.58.9
NPS82.97872367.710049
Small Business4.9%10.7%
Mid-Market24.0%35.0%
Enterprise71.1%54.4%
Total page views8591,018
Total LLM citations2,0912,775

Sift

Sift is the fastest way to discover and connect to colleagues. Sift's powerfully simple people search, dynamic org charts, and rich employee profiles enable collaboration and problem solving across your entire organization. Sift integrates with existing HR data systems, collects additional information from team members and LinkedIn, and works as a stand-alone solution or embeds seamlessly into your intranet. Leverage the power of your workforce by making anyone and anything searchable.

Pros

  • Ease of Use
  • Navigation Ease
  • Helpful
  • Org Chart
  • Team Collaboration
  • User Interface

Backstory

Backstory (formerly People.ai) is the Revenue Answers Platform for GTM leaders. Revenue leaders ask the same questions every day: Is this deal real? Where's my risk? What do I focus on next? Backstory gives you straight answers - grounded in 100% of actual revenue activity, not CRM guesses. With more than a decade of training AI models on billions of sales interactions, Backstory connects every signal to the right accounts and opportunities and delivers answers where you already work - whether that's your CRM, Claude, Copilot, or other AI tools you already use.

Pros

  • Helpful
  • Customer Support
  • Ease of Use
  • Intuitive
  • Easy Setup
  • Customization