G2 Vendor Directory

Shift4Shop vs. Ecwid

A side-by-side comparison based on G2 review data.

MetricShift4Shop

by Shift4

Ecwid

by Lightspeed

Overall rating3.94.7
Review count39405
Ease of use8.59.5
Ease of setup8.39.4
Quality of support7.99.5
Meets requirements8.69.3
NPS40.54054184.130982
Small Business77.8%96.5%
Mid-Market19.4%2.7%
Enterprise2.8%0.7%
Total page views212534
Total LLM citations8606,679

Shift4Shop

Shift4Shop is a feature-rich eCommerce platform serving thousands of businesses of all sizes in a wide range of industries across the globe. Offering an unmatched free eCommerce solution, the company provides everything an entrepreneur needs to start and grow their business. This turnkey eCommerce experience includes powerful tools to help businesses succeed — a robust website builder, product and order management, customer marketing tools, 24/7/365 technical support, and more.

Pros

  • Ease of Use
  • Easy Setup
  • Template Variety
  • Easy Payments
  • Quick Setup
  • Setup Ease

Ecwid

Ecwid by Lightspeed is the easiest way to add an online store to any webpage or social media profile. Used by hundreds of thousands of merchants in 175 countries, Ecwid by Lightspeed has everything you need to reach your customers wherever they are: in-person, through your website, Instagram, Facebook, Amazon, or Google Shopping. And with Ecwid’s point-of-sale integrations, email marketing integrations and dedicated mobile app, you can manage your marketing, merchandising, and sales any time, anywhere.

Pros

  • Online Sales
  • Easy Integration
  • Free Services
  • Upload Features
  • Platform Compatibility
  • Templates