Shape Mortgage CRM vs. OnlineApplication Mortgage
A side-by-side comparison based on G2 review data.
| Metric | Shape Mortgage CRM | OnlineApplication Mortgage |
|---|---|---|
| Overall rating | 4.9 | 4.7 |
| Review count | 101 | 30 |
| Ease of use | 9.9 | 9.4 |
| Ease of setup | 9.7 | 9.3 |
| Quality of support | 9.9 | 9.9 |
| Meets requirements | 9.8 | 9.1 |
| NPS | 95 | 85.714286 |
| Small Business | 47.5% | 96.6% |
| Mid-Market | 41.6% | 3.4% |
| Enterprise | 10.9% | 0.0% |
| Total page views | 450 | 97 |
| Total LLM citations | 205 | 0 |
Shape Mortgage CRM
What is Shape Mortgage CRM? Shape is a mortgage CRM, point-of-sale, and sales automation platform built for loan officers, mortgage brokers, branch managers, and enterprise lenders. It combines lead management, borrower communication, application intake, and marketing automation in a single system. Teams use it instead of running a separate CRM, dialer, email tool, and online application. The platform is built specifically for mortgage workflows rather than adapted from a general sales CRM.
OnlineApplication Mortgage
Ireland's digital loan origination system for mortgage brokers Trusted by 70+ broker firms and 800 users across Ireland, with €5.88 billion in applications processed in H1 2026 alone. OA Mortgages is a cloud-based loan origination and case management platform built specifically for Irish mortgage brokers. Submit Applications directly to Ireland's leading lenders — including Bank of Ireland, Haven, Nua Money, Avant Money & Capital Flow. Digitise you entire mortgages buisness in just 5 days. Interested to know more? Write to us at sc@onlineapplication.io