G2 Vendor Directory

SerpWatch vs. Yext

A side-by-side comparison based on G2 review data.

MetricSerpWatch

by serpwatch.io

Yext

by Yext

Overall rating3.84.4
Review count181,124
Ease of use9.18.7
Ease of setup9.18.6
Quality of support8.88.7
Meets requirements8.68.9
NPS22.22222257.470211
Small Business94.1%29.7%
Mid-Market5.9%31.4%
Enterprise0.0%38.9%
Total page views153,529
Total LLM citations428,858

SerpWatch

SerpWatch is a well-rounded SEO tool born out of a need to help marketers and agencies proactively monitor their SERP rankings and analyze their search performance with advanced keyword data. SerpWatch is the only tool of its kind to send live updates about keyword movements to Slack, email, or another app via Zapier integration. The tool also boasts a highly efficient Client Management system that allows agencies to manage clients from a white label dashboard, send keyword updates from their own domain, download and schedule branded SEO reports, and more.

Pros

  • Detailed Reporting
  • Keyword Tracking
  • Intuitive
  • User-Friendly
  • Interface Ease
  • Keyword Ranking

Yext

Yext — Enterprise Agentic Marketing Platform Yext is the enterprise agentic marketing platform for multi-location brands that need to win across both AI and traditional search. AI is reshaping how customers discover brands. They're not just searching Google. They're asking ChatGPT, Gemini, Perplexity, and Grok — and the brands that show up in those responses are the ones with verified, structured data distributed to the right places. Yext is built to make that happen at enterprise scale. What Yext does Yext delivers three core capabilities from one platform.

Pros

  • Ease of Use
  • Helpful
  • Centralized Management
  • Customer Support
  • Features
  • Review Management