Sequel.io vs. ON24

Sequel runs webinars directly on your website and turns the engagement into first-party data you can use to drive pipeline, personalization, and attribution. Webinars Belong on Your Website Webinars shouldn’t send your best prospects to a third-party destination. Sequel delivers the entire webinar experience on your website, so traffic, brand experience, and conversion paths stay under your control. Webinars are embedded directly into your CMS, not hosted on an external domain.

ON24 is on a mission to help businesses bring their go-to-market strategy into the AI era and drive the next generation of event marketing. Through its leading webinar and digital event platform, ON24 enables customers to combine its leading first-party experiences with personalization and content as well as capture and act on engagement insights, accelerating the buyer journey and propelling pipeline forward. ON24 provides industry-leading companies with a valuable source of first-party data to drive sales and marketing innovation, improve efficiency and increase business results.