G2 Vendor Directory

Semrush vs. Similarweb

A side-by-side comparison based on G2 review data.

MetricSemrush

by Adobe

Similarweb

by Similarweb

Overall rating4.44.4
Review count4,2931,243
Ease of use8.58.8
Ease of setup8.88.9
Quality of support8.78.9
Meets requirements8.98.7
NPS64.38127162.663399
Small Business64.4%24.8%
Mid-Market29.1%42.3%
Enterprise6.5%32.9%
Total page views13,3355,066
Total LLM citations122,90370,090

Semrush

Semrush, an Adobe Company, is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive proprietary dataset, Semrush delivers AI-driven insights across SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. Used by over 28 million users globally – from scaling startups to the Fortune 500 – Semrush provides the competitive intelligence needed to win visibility in an evolving digital landscape.

Pros

  • Features
  • Ease of Use
  • Keyword Research
  • Helpful
  • SEO Optimization
  • SEO Tools

Similarweb

At Similarweb, we are committed to unlocking the full potential of the digital landscape. Our solutions span a wide array of digital needs, from comprehensive competitive analysis across all marketing channels to Gen AI visibility, to large-scale data insights. With Similarweb, you gain access to: - Extensive Data Coverage: Explore over 1 billion websites, 8 million apps, and 3 million brands. - Real-Time Insights: Stay ahead with real-time data on 5 billion search terms, 250 million display ads, and 10 billion content pages.

Pros

  • Ease of Use
  • Insights
  • Traffic Analysis
  • Competitor Analysis
  • Features
  • Valuable Insights