G2 Vendor Directory

Semrush vs. Lead411

A side-by-side comparison based on G2 review data.

MetricSemrush

by Adobe

Lead411

by Lead411

Overall rating4.44.5
Review count4,293482
Ease of use8.59.0
Ease of setup8.89.3
Quality of support8.79.1
Meets requirements8.98.8
NPS64.38127168.75
Small Business64.4%70.6%
Mid-Market29.1%22.1%
Enterprise6.5%7.3%
Total page views13,3351,225
Total LLM citations122,90311,112

Semrush

Semrush, an Adobe Company, is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive proprietary dataset, Semrush delivers AI-driven insights across SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. Used by over 28 million users globally – from scaling startups to the Fortune 500 – Semrush provides the competitive intelligence needed to win visibility in an evolving digital landscape.

Pros

  • Features
  • Ease of Use
  • Keyword Research
  • Helpful
  • SEO Optimization
  • SEO Tools

Lead411

Lead411 is an Unlimited data provider that has the most comprehensive and accurate information about contacts and companies available in the marketplace. We currently have over 450M contacts, within 20M companies worldwide. Through targeted filters, and Growth Intent Data, and direct customer outreach with the built-in email tool Reach, customers are able to view complete contact data profiles and find growing companies that are more likely to be in a buying cycle for adding services/solutions. Ask about Unlimited Data!

Pros

  • Contact Information
  • Ease of Use
  • Data Accuracy
  • Lead Generation
  • Accuracy
  • Accurate Data