Semrush vs. IDC
A side-by-side comparison based on G2 review data.
| Metric | Semrush | IDC |
|---|---|---|
| Overall rating | 4.4 | 4.5 |
| Review count | 4,293 | 24 |
| Ease of use | 8.5 | 9.3 |
| Ease of setup | 8.8 | 9.3 |
| Quality of support | 8.7 | 8.5 |
| Meets requirements | 8.9 | 9.2 |
| NPS | 64.381271 | 58.333333 |
| Small Business | 64.4% | 33.3% |
| Mid-Market | 29.1% | 37.5% |
| Enterprise | 6.5% | 29.2% |
| Total page views | 13,335 | 402 |
| Total LLM citations | 122,903 | 1,894 |
Semrush
Semrush, an Adobe Company, is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive proprietary dataset, Semrush delivers AI-driven insights across SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. Used by over 28 million users globally – from scaling startups to the Fortune 500 – Semrush provides the competitive intelligence needed to win visibility in an evolving digital landscape.
- Features
- Ease of Use
- Keyword Research
- Helpful
- SEO Optimization
- SEO Tools
IDC
International Data Corporation (IDC) is the technology intelligence layer of the AI economy. A global leader in research and data for more than 60 years, IDC’s expert analysts, proprietary datasets, and rigorous methodologies are trusted by business and IT leaders to guide critical business strategies and IT investments. Today, that intelligence is built into the tools and workflows where work gets done with IDC Quanta, making work sharper, teams faster, and businesses harder to beat.
- Insights