G2 Vendor Directory

Semrush vs. Gain

A side-by-side comparison based on G2 review data.

MetricSemrush

by Adobe

Gain

by Gain

Overall rating4.44.5
Review count4,29374
Ease of use8.59.2
Ease of setup8.89.5
Quality of support8.79.2
Meets requirements8.98.5
NPS64.38127167.567568
Small Business64.4%35.2%
Mid-Market29.1%28.2%
Enterprise6.5%36.6%
Total page views13,3351,038
Total LLM citations122,9034,401

Semrush

Semrush, an Adobe Company, is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive proprietary dataset, Semrush delivers AI-driven insights across SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. Used by over 28 million users globally – from scaling startups to the Fortune 500 – Semrush provides the competitive intelligence needed to win visibility in an evolving digital landscape.

Pros

  • Features
  • Ease of Use
  • Keyword Research
  • Helpful
  • SEO Optimization
  • SEO Tools

Gain

Gain is the Private Markets Super App, a connected global platform transforming how leading investors, advisors, and corporates source, evaluate, and execute deals. By combining investment-grade intelligence, AI-powered workflows, and your team’s proprietary data in one unified platform, Gain enables top deal teams to move faster, reduce risk, and build conviction with confidence. Gain is trusted across more than $1 trillion of private capital, used by 100% of MBB and Big Four firms, and by 80% of the world’s top 20 M&A advisory houses.

Pros

  • Ease of Use
  • Comprehensive Information
  • Comprehensive Data
  • Data Accuracy
  • Accuracy
  • Efficiency