G2 Vendor Directory

Semrush vs. Foundry Intent

A side-by-side comparison based on G2 review data.

MetricSemrush

by Adobe

Foundry Intent

by Foundry

Overall rating4.44.3
Review count4,293144
Ease of use8.58.5
Ease of setup8.88.5
Quality of support8.78.8
Meets requirements8.98.8
NPS64.38127152.777778
Small Business64.4%52.8%
Mid-Market29.1%40.1%
Enterprise6.5%7.0%
Total page views13,335232
Total LLM citations122,903497

Semrush

Semrush, an Adobe Company, is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive proprietary dataset, Semrush delivers AI-driven insights across SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. Used by over 28 million users globally – from scaling startups to the Fortune 500 – Semrush provides the competitive intelligence needed to win visibility in an evolving digital landscape.

Pros

  • Features
  • Ease of Use
  • Keyword Research
  • Helpful
  • SEO Optimization
  • SEO Tools

Foundry Intent

Foundry Intent combines KickFire's first-party intent data, third-party intent from LeadSift, and Foundry's proprietary publishing and events network to help B2B sales and marketing teams identify which accounts are in-market and take immediate action with intent-driven campaigns. • Intent-based ad targeting -- Reach your most relevant audiences across their buying journeys with Foundry Ads programs. Tailor and optimize your advertising efforts, so every marketing dollar goes further.

Pros