G2 Vendor Directory

Semrush vs. Factiva

A side-by-side comparison based on G2 review data.

MetricSemrush

by Adobe

Factiva

by Dow Jones

Overall rating4.44.1
Review count4,29371
Ease of use8.58.6
Ease of setup8.88.4
Quality of support8.78.2
Meets requirements8.98.6
NPS64.38127136.764706
Small Business64.4%21.1%
Mid-Market29.1%28.2%
Enterprise6.5%50.7%
Total page views13,335908
Total LLM citations122,9034,603

Semrush

Semrush, an Adobe Company, is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive proprietary dataset, Semrush delivers AI-driven insights across SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. Used by over 28 million users globally – from scaling startups to the Fortune 500 – Semrush provides the competitive intelligence needed to win visibility in an evolving digital landscape.

Pros

  • Features
  • Ease of Use
  • Keyword Research
  • Helpful
  • SEO Optimization
  • SEO Tools

Factiva

Factiva is the essential global intelligence engine for the AI age, bringing together powerful research tools, millions of company profiles and access to +33,000 sources in 33 languages across 200 countries.

Pros

  • Comprehensive Data
  • Ease of Use
  • Efficiency
  • Data Accuracy
  • Coverage
  • User Interface