G2 Vendor Directory

Semrush vs. aytm

A side-by-side comparison based on G2 review data.

MetricSemrush

by Adobe

aytm

by aytm

Overall rating4.44.5
Review count4,29359
Ease of use8.59.0
Ease of setup8.89.1
Quality of support8.79.4
Meets requirements8.99.0
NPS64.38127171.428571
Small Business64.4%42.1%
Mid-Market29.1%26.3%
Enterprise6.5%31.6%
Total page views13,335638
Total LLM citations122,9031,994

Semrush

Semrush, an Adobe Company, is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive proprietary dataset, Semrush delivers AI-driven insights across SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. Used by over 28 million users globally – from scaling startups to the Fortune 500 – Semrush provides the competitive intelligence needed to win visibility in an evolving digital landscape.

Pros

  • Features
  • Ease of Use
  • Keyword Research
  • Helpful
  • SEO Optimization
  • SEO Tools

aytm

aytm is a consumer insights and market research platform for teams that need research-grade answers on a business timeline, bringing survey design, a proprietary respondent panel, AI-powered analysis, and real-time reporting together in one system. Researchers, brand and marketing leaders, product managers, and strategists use it to turn a business question into a designed, fielded, and analyzed study in days.

Pros

  • Flexibility
  • Engagement
  • Reporting Features
  • Ease of Use
  • Efficiency
  • Decision Making