G2 Vendor Directory

Scrunch AI vs. Qualtrics Market Research

A side-by-side comparison based on G2 review data.

MetricScrunch AI

by Sitecore

Qualtrics Market Research

by Qualtrics

Overall rating4.64.4
Review count743,020
Ease of use8.98.7
Ease of setup9.38.6
Quality of support9.58.9
Meets requirements9.19.1
NPS70.2702762.765957
Small Business53.8%22.0%
Mid-Market35.4%33.3%
Enterprise10.8%44.7%
Total page views2,5662,380
Total LLM citations92,2672,745

Scrunch AI

Scrunch is the AI Customer Experience platform. AI is now your most important visitor. As LLMs increasingly answer questions on behalf of humans, your website’s primary audience is no longer people—it’s the AI agents deciding what gets seen, trusted, and chosen. Scrunch is the AI Customer Experience platform built for this shift. Scrunch helps brands monitor and benchmark their presence in AI search, uncover content and citation gaps, and deliver AI-ready website experiences that shape the way brands are discovered--and chosen--on AI platforms.

Pros

  • Ease of Use
  • Insights
  • Customer Support
  • Competitor Analysis
  • Updates
  • AI Features

Qualtrics Market Research

Decision-grade insights at business speed. The AI-native research platform where research becomes the thing every decision runs through — not the thing every decision waits for. Most organizations are making high-stakes decisions — product launches, market entry, pricing, campaigns — without the market intelligence to back them up. Not because teams lack expertise, but because the tools and timelines they're working with were built for a slower era, and business decisions can't wait. • Eight to twelve weeks from question to answer. • Five to seven disconnected vendors per study.

Pros

  • Ease of Use
  • Survey Creation
  • Features
  • Intuitive
  • Ease of Creation
  • User Interface