G2 Vendor Directory

Scalestack vs. AdRoll ABM (Formerly RollWorks)

A side-by-side comparison based on G2 review data.

MetricScalestack

by Scalestack Inc.

AdRoll ABM (Formerly RollWorks)

by NextRoll

Overall rating4.84.3
Review count10660
Ease of use9.48.7
Ease of setup9.48.6
Quality of support9.49.1
Meets requirements9.38.6
NPS8049.467275
Small Business50.0%27.4%
Mid-Market30.0%57.9%
Enterprise20.0%14.7%
Total page views2671,457
Total LLM citations8219,026

Scalestack

We believe software should serve people, not the other way around. Scalestack is the governed layer between your database and execution. Trusted, AI-ready context available everywhere. We put our AI agents to work cleaning and enriching your data, and turn the results into governed workflows your teams and agents can trust and run on. Replace disconnected and duplicated processes with one controlled layer across your existing systems. Give every team and agent reliable access, clear oversight, and cost visibility.

Pros

  • Automation
  • Integrations
  • Time-saving
  • AI Technology
  • CRM Integration
  • Ease of Use

AdRoll ABM (Formerly RollWorks)

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals.

Pros

  • Ease of Use
  • Audience Targeting
  • Targeting
  • Intent Data
  • Customer Support
  • Helpful