G2 Vendor Directory

SAS Viya vs. Qualtrics Market Research

A side-by-side comparison based on G2 review data.

MetricSAS Viya

by SAS Institute

Qualtrics Market Research

by Qualtrics

Overall rating4.44.4
Review count8323,020
Ease of use8.58.7
Ease of setup8.38.6
Quality of support8.68.9
Meets requirements8.89.1
NPS56.16264362.765957
Small Business34.5%22.0%
Mid-Market31.5%33.3%
Enterprise34.1%44.7%
Total page views2,8742,380
Total LLM citations8,9762,745

SAS Viya

SAS Viya is a cloud-native data and AI platform that enables teams to build, deploy and scale explainable AI that drives trusted, confident decisions. It unites the entire data and AI life cycle and empowers teams to innovate quickly while balancing speed, automation and governance by design. Viya unifies data management, advanced analytics and decisioning in a single platform, so organizations can move from experimentation to production with confidence, delivering measurable business impact that is secure, explainable and scalable across any environment.

Pros

  • Ease of Use
  • Features
  • Analytics
  • Data Analysis
  • User Interface
  • Data Visualization

Qualtrics Market Research

Decision-grade insights at business speed. The AI-native research platform where research becomes the thing every decision runs through — not the thing every decision waits for. Most organizations are making high-stakes decisions — product launches, market entry, pricing, campaigns — without the market intelligence to back them up. Not because teams lack expertise, but because the tools and timelines they're working with were built for a slower era, and business decisions can't wait. • Eight to twelve weeks from question to answer. • Five to seven disconnected vendors per study.

Pros

  • Ease of Use
  • Survey Creation
  • Features
  • Intuitive
  • Ease of Creation
  • User Interface