G2 Vendor Directory

SAS Customer Intelligence 360 vs. OpenX

A side-by-side comparison based on G2 review data.

MetricSAS Customer Intelligence 360

by SAS Institute

OpenX

by OpenX

Overall rating4.43.2
Review count15018
Ease of use8.77.9
Ease of setup8.27.8
Quality of support9.06.9
Meets requirements8.97.1
NPS58.503401-33.333333
Small Business22.0%42.9%
Mid-Market44.7%35.7%
Enterprise33.3%21.4%
Total page views469191
Total LLM citations3,881446

SAS Customer Intelligence 360

SAS Customer Intelligence 360 is an AI-powered customer engagement platform that helps organizations connect customer data, decisions and delivery to create relevant, personalized experiences across every channel. The platform unifies audience management, customer journey orchestration, marketing decisioning, data activation and measurement in a single solution, enabling marketers to turn customer insights into real-time actions.

Pros

  • Insights
  • Ease of Use
  • Analytics
  • Features
  • Capabilities
  • Integrations

OpenX

OpenX’s vision is to unleash the full economic potential of digital media companies through superior advertising technology.

Pros