G2 Vendor Directory

SAS Customer Intelligence 360 vs. MAX by AppLovin

A side-by-side comparison based on G2 review data.

MetricSAS Customer Intelligence 360

by SAS Institute

MAX by AppLovin

by AppLovin

Overall rating4.44.2
Review count15021
Ease of use8.78.4
Ease of setup8.28.0
Quality of support9.08.9
Meets requirements8.98.2
NPS58.50340142.857143
Small Business22.0%28.6%
Mid-Market44.7%66.7%
Enterprise33.3%4.8%
Total page views469298
Total LLM citations3,8814,181

SAS Customer Intelligence 360

SAS Customer Intelligence 360 is an AI-powered customer engagement platform that helps organizations connect customer data, decisions and delivery to create relevant, personalized experiences across every channel. The platform unifies audience management, customer journey orchestration, marketing decisioning, data activation and measurement in a single solution, enabling marketers to turn customer insights into real-time actions.

Pros

  • Insights
  • Ease of Use
  • Analytics
  • Features
  • Capabilities
  • Integrations

MAX by AppLovin

MAX, our mediation solution, was the first real-time auction platform that enabled all the key market players to bid for a mobile ad impression. Now with an industry-leading selection of bidders and networks and AppLovin's premium demand sources: AppDiscovery and the AppLovin Exchange (ALX), MAX gives publishers the most competitive and diverse set of programmatic auctions for in-app real estate, alongside an additional 360-growth solution for driving incremental revenue growth via UA efforts.

Pros