G2 Vendor Directory

SAS Customer Intelligence 360 vs. Broadstreet

A side-by-side comparison based on G2 review data.

MetricSAS Customer Intelligence 360

by SAS Institute

Broadstreet

by Broadstreet Ads

Overall rating4.44.8
Review count15052
Ease of use8.79.5
Ease of setup8.29.6
Quality of support9.09.8
Meets requirements8.99.7
NPS58.50340188.461538
Small Business22.0%98.1%
Mid-Market44.7%1.9%
Enterprise33.3%0.0%
Total page views469265
Total LLM citations3,8811,045

SAS Customer Intelligence 360

SAS Customer Intelligence 360 is an AI-powered customer engagement platform that helps organizations connect customer data, decisions and delivery to create relevant, personalized experiences across every channel. The platform unifies audience management, customer journey orchestration, marketing decisioning, data activation and measurement in a single solution, enabling marketers to turn customer insights into real-time actions.

Pros

  • Insights
  • Ease of Use
  • Analytics
  • Features
  • Capabilities
  • Integrations

Broadstreet

Broadstreet is an Ad Manager that caters specifically to the needs of direct, digital ad sales. It's a platform best suited to city and regional magazines, local news websites, trade journals, and radio broadcaster. Broadstreet is a long-term sponsor of CRMA, LION Publishers, and similar publisher associations.

Pros