SAP Engagement Cloud (formerly SAP Emarsys) vs. InMarket
A side-by-side comparison based on G2 review data.
| Metric | SAP Engagement Cloud (formerly SAP Emarsys) | InMarket |
|---|---|---|
| Overall rating | 4.2 | 4.5 |
| Review count | 666 | 10 |
| Ease of use | 8.4 | 9.4 |
| Ease of setup | 7.6 | 8.6 |
| Quality of support | 8.6 | 9.4 |
| Meets requirements | 8.5 | 9.4 |
| NPS | 45.9375 | 60 |
| Small Business | 24.1% | 30.0% |
| Mid-Market | 53.1% | 70.0% |
| Enterprise | 22.8% | 0.0% |
| Total page views | 1,440 | 167 |
| Total LLM citations | 5,039 | 205 |
SAP Engagement Cloud (formerly SAP Emarsys)
SAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique engagement by connecting real-time customer insights with the operational signals that run the business. As part of the SAP Customer Experience (CX) portfolio, Engagement Cloud enables personalized, AI-driven interactions across every channel—turning moments like orders, service events, and loyalty milestones into timely, relevant experiences that build trust, strengthen relationships, and drive growth.
- Ease of Use
- Automation
- Features
- Helpful
- Personalization
- Intuitive
InMarket
InMarket is the outcome intelligence platform built for marketers who demand results over proxy metrics. By combining purchase, location, and behavioral signals from more than 200M consumers, alongside thousands of retail data points, InMarket powers smarter activation, faster measurement, and more advanced audience targeting across every screen.
- Buyer Intent
- Ease of Use
- Customer Engagement