SAP Engagement Cloud (formerly SAP Emarsys) vs. GroundTruth Ads Manager
A side-by-side comparison based on G2 review data.
| Metric | SAP Engagement Cloud (formerly SAP Emarsys) | GroundTruth Ads Manager |
|---|---|---|
| Overall rating | 4.2 | 3.9 |
| Review count | 666 | 11 |
| Ease of use | 8.4 | 8.7 |
| Ease of setup | 7.6 | 9.0 |
| Quality of support | 8.6 | 8.4 |
| Meets requirements | 8.5 | 8.4 |
| NPS | 45.9375 | 20 |
| Small Business | 24.1% | 36.4% |
| Mid-Market | 53.1% | 63.6% |
| Enterprise | 22.8% | 0.0% |
| Total page views | 1,440 | 198 |
| Total LLM citations | 5,039 | 1,540 |
SAP Engagement Cloud (formerly SAP Emarsys)
SAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique engagement by connecting real-time customer insights with the operational signals that run the business. As part of the SAP Customer Experience (CX) portfolio, Engagement Cloud enables personalized, AI-driven interactions across every channel—turning moments like orders, service events, and loyalty milestones into timely, relevant experiences that build trust, strengthen relationships, and drive growth.
- Ease of Use
- Automation
- Features
- Helpful
- Personalization
- Intuitive
GroundTruth Ads Manager
GroundTruth Ads Manager is an easy-to-use, self-serve omnichannel ad platform. Built on top of GroundTruth's MRC accredited location data suite, the platform helps you target and message your audiences to drive outcomes that matter: Boost brand awareness, drive online and. in-store visits, and increase sales to your business all through the click of a few buttons. Plus, you can serve these ads on mobile, desktop, or connected TV. • No IO contract required. • No minimum spend. • Real-time reporting on actual visits.