G2 Vendor Directory

SAP Engagement Cloud (formerly SAP Emarsys) vs. Croct

A side-by-side comparison based on G2 review data.

MetricSAP Engagement Cloud (formerly SAP Emarsys)

by SAP

Croct

by Croct

Overall rating4.24.7
Review count66649
Ease of use8.49.0
Ease of setup7.69.0
Quality of support8.69.9
Meets requirements8.59.4
NPS45.937585.714286
Small Business24.1%13.0%
Mid-Market53.1%56.5%
Enterprise22.8%30.4%
Total page views1,440451
Total LLM citations5,039193

SAP Engagement Cloud (formerly SAP Emarsys)

SAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique engagement by connecting real-time customer insights with the operational signals that run the business. As part of the SAP Customer Experience (CX) portfolio, Engagement Cloud enables personalized, AI-driven interactions across every channel—turning moments like orders, service events, and loyalty milestones into timely, relevant experiences that build trust, strengthen relationships, and drive growth.

Pros

  • Ease of Use
  • Automation
  • Features
  • Helpful
  • Personalization
  • Intuitive

Croct

Croct is a conversion optimization platform that includes a user profile explorer, audience segmentation, content personalization, AB testing, feature flag, real-time website analytics, and a component-based CMS for modern frameworks like Next.js and React. It helps product and growth teams scale UI and website optimization, enabling faster growth without over-relying on developers.

Pros

  • Customer Support
  • Personalization
  • Ease of Use
  • Implementation Ease
  • A/B Testing
  • Easy Implementation