SAP Engagement Cloud (formerly SAP Emarsys) vs. Aruba Location-powered applications
A side-by-side comparison based on G2 review data.
| Metric | SAP Engagement Cloud (formerly SAP Emarsys) | Aruba Location-powered applications |
|---|---|---|
| Overall rating | 4.2 | 4.0 |
| Review count | 666 | 11 |
| Ease of use | 8.4 | 7.4 |
| Ease of setup | 7.6 | 7.1 |
| Quality of support | 8.6 | 8.4 |
| Meets requirements | 8.5 | 8.3 |
| NPS | 45.9375 | 18.181818 |
| Small Business | 24.1% | 27.3% |
| Mid-Market | 53.1% | 45.5% |
| Enterprise | 22.8% | 27.3% |
| Total page views | 1,440 | 35 |
| Total LLM citations | 5,039 | 19 |
SAP Engagement Cloud (formerly SAP Emarsys)
SAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique engagement by connecting real-time customer insights with the operational signals that run the business. As part of the SAP Customer Experience (CX) portfolio, Engagement Cloud enables personalized, AI-driven interactions across every channel—turning moments like orders, service events, and loyalty milestones into timely, relevant experiences that build trust, strengthen relationships, and drive growth.
- Ease of Use
- Automation
- Features
- Helpful
- Personalization
- Intuitive
Aruba Location-powered applications
Engage with users in new ways by getting more value from mobile devices via location-powered apps. Aruba leads the way with indoor turn-by-turn directions, proximity-based notifications, and asset tracking.