SAP Customer Identity and Access Management vs. Microsoft Entra External ID
A side-by-side comparison based on G2 review data.
| Metric | SAP Customer Identity and Access Management | Microsoft Entra External ID |
|---|---|---|
| Overall rating | 4.1 | 4.2 |
| Review count | 30 | 27 |
| Ease of use | 8.6 | 8.3 |
| Ease of setup | 7.3 | 8.7 |
| Quality of support | 8.7 | 8.4 |
| Meets requirements | 8.7 | 8.9 |
| NPS | 37.931034 | 40 |
| Small Business | 20.0% | 40.7% |
| Mid-Market | 33.3% | 37.0% |
| Enterprise | 46.7% | 22.2% |
| Total page views | 178 | 194 |
| Total LLM citations | 188 | 459 |
SAP Customer Identity and Access Management
SAP CIAM for B2C is about creating relationships built on trust, security, and compliance. For the consumer, they receive an exceptional user experience, from frictionless authentication, engagement, and personalisation across every touchpoint, channel, and brand. For your business, leverage the unified customer identity to be used across your business, both front office and back office. Increase profitability and growth, at scale.
- Customer Support
- Helpful
- Ease of Use
- Learning
- Tools
- Security Protection
Microsoft Entra External ID
Secure and manage customer and partner identities beyond your organization.