SAP Customer Data Platform vs. Zeotap CDP
A side-by-side comparison based on G2 review data.
| Metric | SAP Customer Data Platform | Zeotap CDP |
|---|---|---|
| Overall rating | 4.4 | 4.4 |
| Review count | 56 | 59 |
| Ease of use | 9.0 | 9.1 |
| Ease of setup | 7.7 | 9.0 |
| Quality of support | 8.8 | 9.5 |
| Meets requirements | 9.3 | 9.0 |
| NPS | 70 | 59.615385 |
| Small Business | 16.1% | 27.6% |
| Mid-Market | 37.5% | 24.1% |
| Enterprise | 46.4% | 48.3% |
| Total page views | 125 | 269 |
| Total LLM citations | 255 | 554 |
SAP Customer Data Platform
SAP Customer Data Platform (CDP) is an enterprise-grade, cloud-native data management platform designed to unify customer data scattered across the front office (marketing, sales) and the back office (ERP, supply chain). By integrating transactional and operational data from SAP S/4HANA with interaction data, CDP creates a single, unified, and real-time customer profile.
- Ease of Use
- Analytics
- Integrations
- Simple
- Collaboration
Zeotap CDP
Zeotap is the AI-powered Customer Data Platform that helps enterprises unlock the true value of their customer data - faster, smarter, and with enterprise-grade precision. With plug-and-play connectors and a flexible, modular design, Zeotap integrates effortlessly into existing ecosystems, delivering 3x faster time-to-value than traditional CDPs. Trusted by leading global brands, Zeotap combines the industry’s most advanced ID Extension and identity resolution with AI-powered orchestration - enabling unmatched match rates, smarter segmentation, and real-time activation.
- Customer Support
- Ease of Use
- Customer Engagement
- User Identification
- User Interface
- Audience Activation