SAP Customer Data Platform vs. Klaviyo
A side-by-side comparison based on G2 review data.
| Metric | SAP Customer Data Platform | Klaviyo |
|---|---|---|
| Overall rating | 4.4 | 4.6 |
| Review count | 56 | 1,370 |
| Ease of use | 9.0 | 8.8 |
| Ease of setup | 7.7 | 8.7 |
| Quality of support | 8.8 | 8.6 |
| Meets requirements | 9.3 | 9.2 |
| NPS | 70 | 72.69289 |
| Small Business | 16.1% | 81.9% |
| Mid-Market | 37.5% | 16.4% |
| Enterprise | 46.4% | 1.6% |
| Total page views | 125 | 5,118 |
| Total LLM citations | 255 | 48,942 |
SAP Customer Data Platform
SAP Customer Data Platform (CDP) is an enterprise-grade, cloud-native data management platform designed to unify customer data scattered across the front office (marketing, sales) and the back office (ERP, supply chain). By integrating transactional and operational data from SAP S/4HANA with interaction data, CDP creates a single, unified, and real-time customer profile.
- Ease of Use
- Analytics
- Integrations
- Simple
- Collaboration
Klaviyo
Klaviyo is the all-in-one platform that helps B2C businesses grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI , Klaviyo empowers B2C businesses: - Orchestrate your email marketing, SMS marketing, RCS, push, WhatsApp, reviews, forms, and ads in one platform - Sync with 400+ tools to capture and unify behavior data - AI-optimized messages, segments, timing, and creative to scale conversions - Unlock analytics like RFM, funnel reporting, and catalog insights By capturing every click, purchase, and conversation into a
- Ease of Use
- Email Marketing
- Automation
- Easy Integration
- Integrations
- Easy Creation