SAP Customer Data Platform vs. Hightouch
A side-by-side comparison based on G2 review data.
| Metric | SAP Customer Data Platform | Hightouch |
|---|---|---|
| Overall rating | 4.4 | 4.6 |
| Review count | 56 | 424 |
| Ease of use | 9.0 | 9.3 |
| Ease of setup | 7.7 | 9.2 |
| Quality of support | 8.8 | 9.3 |
| Meets requirements | 9.3 | 9.1 |
| NPS | 70 | 73.286052 |
| Small Business | 16.1% | 26.7% |
| Mid-Market | 37.5% | 60.1% |
| Enterprise | 46.4% | 13.2% |
| Total page views | 125 | 2,394 |
| Total LLM citations | 255 | 20,537 |
SAP Customer Data Platform
SAP Customer Data Platform (CDP) is an enterprise-grade, cloud-native data management platform designed to unify customer data scattered across the front office (marketing, sales) and the back office (ERP, supply chain). By integrating transactional and operational data from SAP S/4HANA with interaction data, CDP creates a single, unified, and real-time customer profile.
- Ease of Use
- Analytics
- Integrations
- Simple
- Collaboration
Hightouch
Hightouch is the leading data and Agentic Marketing Platform for modern marketing teams. Trusted by brands like Domino’s, Autotrader, cars.com, Superhuman (formerly Grammarly), and PetSmart, Hightouch helps marketers deliver personalized experiences, optimize performance, and move faster with data and AI. With Hightouch, business users can drive revenue, grow brand awareness, and maximize ROI without relying on engineering.
- Ease of Use
- Easy Integration
- Easy Setup
- Easy Integrations
- Integrations
- Customer Support