SAP Customer Data Platform vs. Fullstory
A side-by-side comparison based on G2 review data.
| Metric | SAP Customer Data Platform | Fullstory |
|---|---|---|
| Overall rating | 4.4 | 4.5 |
| Review count | 56 | 1,052 |
| Ease of use | 9.0 | 8.5 |
| Ease of setup | 7.7 | 8.6 |
| Quality of support | 8.8 | 9.1 |
| Meets requirements | 9.3 | 8.9 |
| NPS | 70 | 70.667957 |
| Small Business | 16.1% | 37.8% |
| Mid-Market | 37.5% | 43.9% |
| Enterprise | 46.4% | 18.3% |
| Total page views | 125 | 3,734 |
| Total LLM citations | 255 | 23,312 |
SAP Customer Data Platform
SAP Customer Data Platform (CDP) is an enterprise-grade, cloud-native data management platform designed to unify customer data scattered across the front office (marketing, sales) and the back office (ERP, supply chain). By integrating transactional and operational data from SAP S/4HANA with interaction data, CDP creates a single, unified, and real-time customer profile.
- Ease of Use
- Analytics
- Integrations
- Simple
- Collaboration
Fullstory
Fullstory is a behavioral data and analytics platform that helps technology leaders and digital experience teams understand their digital story so they can drive better digital experiences. Customer-centric enterprises rely on Fullstory to uncover and eliminate the friction buried between clicks and across workflows, turning frustrated visitors and employees into unwavering advocates.
- Ease of Use
- Insights
- Customer Support
- Helpful
- Data Analytics
- Session Replay