SAP Customer Data Platform vs. Fullpath
A side-by-side comparison based on G2 review data.
| Metric | SAP Customer Data Platform | Fullpath |
|---|---|---|
| Overall rating | 4.4 | 4.9 |
| Review count | 56 | 28 |
| Ease of use | 9.0 | 9.6 |
| Ease of setup | 7.7 | 9.7 |
| Quality of support | 8.8 | 9.9 |
| Meets requirements | 9.3 | 9.4 |
| NPS | 70 | 100 |
| Small Business | 16.1% | 28.6% |
| Mid-Market | 37.5% | 67.9% |
| Enterprise | 46.4% | 3.6% |
| Total page views | 125 | 364 |
| Total LLM citations | 255 | 1,648 |
SAP Customer Data Platform
SAP Customer Data Platform (CDP) is an enterprise-grade, cloud-native data management platform designed to unify customer data scattered across the front office (marketing, sales) and the back office (ERP, supply chain). By integrating transactional and operational data from SAP S/4HANA with interaction data, CDP creates a single, unified, and real-time customer profile.
- Ease of Use
- Analytics
- Integrations
- Simple
- Collaboration
Fullpath
Fullpath by Cox Automotive is an AI ecosystem designed to assist dealerships in unifying their first-party data and streamlining customer interactions. By integrating information from fragmented sources such as the Dealer Management System (DMS), Customer Relationship Management (CRM) tools, website traffic, inventory data, OEM data, and more, the platform creates a singular, comprehensive view of each shopper. This unified data layer serves as the foundation for the platform’s AI-driven ecosystem, which is built to replace fragmented manual workflows with automated, data-driven processes.