SAP Customer Data Platform vs. Adobe Real-Time CDP
A side-by-side comparison based on G2 review data.
| Metric | SAP Customer Data Platform | Adobe Real-Time CDP |
|---|---|---|
| Overall rating | 4.4 | 4.1 |
| Review count | 56 | 182 |
| Ease of use | 9.0 | 8.1 |
| Ease of setup | 7.7 | 7.8 |
| Quality of support | 8.8 | 8.6 |
| Meets requirements | 9.3 | 8.8 |
| NPS | 70 | 37.569061 |
| Small Business | 16.1% | 36.3% |
| Mid-Market | 37.5% | 26.9% |
| Enterprise | 46.4% | 36.9% |
| Total page views | 125 | 1,189 |
| Total LLM citations | 255 | 7,190 |
SAP Customer Data Platform
SAP Customer Data Platform (CDP) is an enterprise-grade, cloud-native data management platform designed to unify customer data scattered across the front office (marketing, sales) and the back office (ERP, supply chain). By integrating transactional and operational data from SAP S/4HANA with interaction data, CDP creates a single, unified, and real-time customer profile.
- Ease of Use
- Analytics
- Integrations
- Simple
- Collaboration
Adobe Real-Time CDP
Built on Adobe Experience Platform, Adobe Real-Time CDP harmonizes customer and account data across any source—from zero- to third-party data—and uses AI to intelligently build, manage, and activate audiences in real time. By transforming fragmented data into a foundation for relevant experiences, Real-Time CDP enables in-the-moment, privacy-conscious personalization helping B2C and B2B brands effectively engage with customers at every step of the lifecycle.
- Ease of Use
- Personalization
- Data Management
- Data Insights
- Integrations
- Data Segmentation