G2 Vendor Directory

Sanity vs. Contentful

A side-by-side comparison based on G2 review data.

MetricSanity

by Sanity.io

Contentful

by Contentful

Overall rating4.74.3
Review count926399
Ease of use8.88.7
Ease of setup8.98.5
Quality of support9.18.7
Meets requirements9.28.6
NPS80.48245648.157895
Small Business72.4%31.5%
Mid-Market18.5%35.8%
Enterprise9.1%32.7%
Total page views2,0771,610
Total LLM citations32,21922,480

Sanity

The Content Operating System—a fully customizable all-code backend for content-driven websites and apps. Power all your content operations from a single platform with a feature-rich content workspace, interactive visual editing, serverless functions, AI agent, and the database optimized for content. Learn more: https://www.sanity.io/ Try it out: https://www.sanity.io/get-started Join the community: https://snty.link/community Get work-ready: https://www.sanity.io/learn Questions? hello@sanity.io

Pros

  • Customizability
  • Features
  • Flexibility
  • Customization
  • Ease of Use
  • Content Management

Contentful

Contentful is a digital experience platform (DXP) designed for marketers, developers, and digital teams who need to build, personalize, and deliver impactful experiences across every channel—quickly and at scale. By combining its headless CMS with native, contextual AI, Contentful enables rapid creation, seamless management, and consistent omnichannel delivery of on-brand, data-driven content.

Pros

  • Ease of Use
  • Content Management
  • Features
  • Easy Creation
  • Ease of Creation
  • Integrations