G2 Vendor Directory

Sailthru by Marigold vs. The Trade Desk

A side-by-side comparison based on G2 review data.

MetricSailthru by Marigold

by Zeta Global

The Trade Desk

by The Trade Desk

Overall rating4.24.4
Review count155191
Ease of use8.68.4
Ease of setup8.38.5
Quality of support8.79.0
Meets requirements8.98.8
NPS43.13725554.347826
Small Business20.6%33.2%
Mid-Market60.0%43.3%
Enterprise19.4%23.5%
Total page views3151,839
Total LLM citations98518,229

Sailthru by Marigold

Sailthru by Marigold keeps media and retail organizations ahead of the digital curve with an industry-leading suite of cross-channel marketing solutions that maximize audience engagement, drive revenue through deeper personalization, and operationalize and amplify data. Powered by zero- and first-party data, Sailthru by Marigold empowers modern marketers to cultivate deep, life-long relationships with customers by curating personalized journeys that drive rich engagement and secure brand loyalty.

Pros

  • Effectiveness
  • Personalization Services
  • Automation Features
  • Features
  • Personalization
  • Automation

The Trade Desk

The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. The Trade Desk's powerful technology offers advertisers unparalleled audience scale and reach, evaluating more than 13 million impressions and quadrillions of permutations across the open internet every single second.

Pros

  • Features
  • Ease of Use
  • Audience Targeting
  • Targeting
  • Customer Support
  • Campaign Management