G2 Vendor Directory

Roku OneView (formerly Dataxu) vs. V12 Data

A side-by-side comparison based on G2 review data.

MetricRoku OneView (formerly Dataxu)

by Roku

V12 Data

by V12 Data

Overall rating3.84.1
Review count8643
Ease of use7.57.8
Ease of setup7.47.6
Quality of support8.69.3
Meets requirements8.07.6
NPS8.23529445
Small Business31.8%60.5%
Mid-Market41.2%23.3%
Enterprise27.1%16.3%
Total page views15210
Total LLM citations7127

Roku OneView (formerly Dataxu)

A single platform for marketers and content owners to reach more cord-cutters of any platform and measure performance using TV identity data from the No. 1 TV streaming platform in the US to manage to advertise. Advertisers can manage their entire campaigns – including OTT, linear TV, omnichannel, and more – all in one place, and can reach four in five homes in America with OneView Ad Platform.

Pros

    V12 Data

    As an omnichannel data powerhouse, V12 Data combines rich data assets with robust technology to provide brands with a seamless and connected customer view. Our solutions bridge the right data across channels to power right time omnichannel engagement when, where, and how a brands’ customers prefer. Our data and technology platform links customer records with our proprietary blend of online, offline and digital marketing data for highly personalized, one-to-one consumer marketing, regardless of device or channel.

    Pros