G2 Vendor Directory

Roku OneView (formerly Dataxu) vs. Tubular

A side-by-side comparison based on G2 review data.

MetricRoku OneView (formerly Dataxu)

by Roku

Tubular

by Chartbeat

Overall rating3.84.3
Review count8622
Ease of use7.58.2
Ease of setup7.48.3
Quality of support8.69.8
Meets requirements8.08.7
NPS8.23529447.619048
Small Business31.8%9.1%
Mid-Market41.2%63.6%
Enterprise27.1%27.3%
Total page views152206
Total LLM citations7121,525

Roku OneView (formerly Dataxu)

A single platform for marketers and content owners to reach more cord-cutters of any platform and measure performance using TV identity data from the No. 1 TV streaming platform in the US to manage to advertise. Advertisers can manage their entire campaigns – including OTT, linear TV, omnichannel, and more – all in one place, and can reach four in five homes in America with OneView Ad Platform.

Pros

    Tubular

    Chartbeat, Inc. includes four product lines — Chartbeat, Tubular, Lineup, and FatTail — and combines analytics that power smarter audience strategies with revenue solutions that simplify ad operations and accelerate monetization. Tubular Labs, the social video intelligence company, is the only solution that provides a unified view of the content, interests, and behaviors of audiences across Instagram, YouTube, Facebook, Twitch, and more.

    Pros