Roku OneView (formerly Dataxu) vs. SurveyCTO

A single platform for marketers and content owners to reach more cord-cutters of any platform and measure performance using TV identity data from the No. 1 TV streaming platform in the US to manage to advertise. Advertisers can manage their entire campaigns – including OTT, linear TV, omnichannel, and more – all in one place, and can reach four in five homes in America with OneView Ad Platform.

We are a secure, flexible data collection software platform built for high-quality data capture—wherever and however you work. Our history: Developed in 2012, SurveyCTO was designed to address the challenges associated with collecting high-quality data in the field: lack of data quality controls, unreliable internet, an inability to scale, and poor data security. Today, SurveyCTO is one of the world’s most powerful data collection software platforms.