Roku OneView (formerly Dataxu) vs. Google Audience Center
A side-by-side comparison based on G2 review data.
| Metric | Roku OneView (formerly Dataxu) | Google Audience Center |
|---|---|---|
| Overall rating | 3.8 | 4.1 |
| Review count | 86 | 18 |
| Ease of use | 7.5 | 7.6 |
| Ease of setup | 7.4 | 8.2 |
| Quality of support | 8.6 | 7.9 |
| Meets requirements | 8.0 | 8.6 |
| NPS | 8.235294 | 37.5 |
| Small Business | 31.8% | 77.8% |
| Mid-Market | 41.2% | 11.1% |
| Enterprise | 27.1% | 11.1% |
| Total page views | 152 | 79 |
| Total LLM citations | 712 | 24 |
Roku OneView (formerly Dataxu)
A single platform for marketers and content owners to reach more cord-cutters of any platform and measure performance using TV identity data from the No. 1 TV streaming platform in the US to manage to advertise. Advertisers can manage their entire campaigns – including OTT, linear TV, omnichannel, and more – all in one place, and can reach four in five homes in America with OneView Ad Platform.
Google Audience Center
Audience Center 360 is a data management platform designed to offer the capability to unify data from analytics, ads, email, social, and CRM to better understand and reach customers.