Roku OneView (formerly Dataxu) vs. Adform Integrated Advertising Platform
A side-by-side comparison based on G2 review data.
| Metric | Roku OneView (formerly Dataxu) | Adform Integrated Advertising Platform |
|---|---|---|
| Overall rating | 3.8 | 4.3 |
| Review count | 86 | 11 |
| Ease of use | 7.5 | 8.6 |
| Ease of setup | 7.4 | 8.6 |
| Quality of support | 8.6 | 8.9 |
| Meets requirements | 8.0 | 9.4 |
| NPS | 8.235294 | 50 |
| Small Business | 31.8% | 54.5% |
| Mid-Market | 41.2% | 45.5% |
| Enterprise | 27.1% | 0.0% |
| Total page views | 152 | 197 |
| Total LLM citations | 712 | 445 |
Roku OneView (formerly Dataxu)
A single platform for marketers and content owners to reach more cord-cutters of any platform and measure performance using TV identity data from the No. 1 TV streaming platform in the US to manage to advertise. Advertisers can manage their entire campaigns – including OTT, linear TV, omnichannel, and more – all in one place, and can reach four in five homes in America with OneView Ad Platform.
Adform Integrated Advertising Platform
The Integrated Advertising Platform provides a centralized command center for creating, activating, and managing campaigns across all channels and the corresponding media in one place with a unified experience and technology. Our holistic approach has not only focused on reducing unnecessary steps, redundant tasks, and unwarranted complexity in the DSP, DMP, and Ad Server. The IAP also closes the gaps between these technologies and delivers a seamless integration providing significant benefits. Ideal for medium to large enterprises in local or global markets.