Rokt mParticle vs. Lightbeam
A side-by-side comparison based on G2 review data.
| Metric | Rokt mParticle | Lightbeam |
|---|---|---|
| Overall rating | 4.4 | 4.4 |
| Review count | 175 | 12 |
| Ease of use | 8.5 | 9.4 |
| Ease of setup | 8.2 | 9.5 |
| Quality of support | 8.9 | 9.0 |
| Meets requirements | 8.4 | 9.2 |
| NPS | 58.285714 | 50 |
| Small Business | 26.9% | 41.7% |
| Mid-Market | 53.1% | 25.0% |
| Enterprise | 20.0% | 33.3% |
| Total page views | 460 | 254 |
| Total LLM citations | 110 | 1,167 |
Rokt mParticle
Rokt mParticle is an enterprise customer data platform (CDP), a Performance Engine that turns customer data into audiences, actions, and measurable growth. It combines a trusted hybrid data foundation with agentic and predictive intelligence so marketers can make smarter decisions, move from strategy to activation faster, and drive stronger outcomes.
- Ease of Use
- Insights
- User Interface
- Reporting
- Features
- Easy Integrations
Lightbeam
LightBeam is an identity-centric data security solution that reduces breach risks, ransomware costs, and regulatory penalties by converging DSPM, privacy, and governance into a single AI-driven platform. Powered by patented Data Identity Graph technology, LightBeam discovers and maps sensitive data across structured, unstructured, and semi-structured sources—including shadow data—linking it to business context and human identities.
- Automation
- Automated Classification
- Security
- Data Classification
- Ease of Use
- Data Privacy