REthink CRM vs. Lofty
A side-by-side comparison based on G2 review data.
| Metric | REthink CRM | Lofty |
|---|---|---|
| Overall rating | 3.3 | 4.3 |
| Review count | 13 | 411 |
| Ease of use | 6.5 | 8.4 |
| Ease of setup | 7.1 | 7.9 |
| Quality of support | 6.3 | 7.6 |
| Meets requirements | 7.4 | 8.7 |
| NPS | -15.384615 | 57.002457 |
| Small Business | 53.8% | 85.4% |
| Mid-Market | 38.5% | 10.2% |
| Enterprise | 7.7% | 4.5% |
| Total page views | 39 | 1,299 |
| Total LLM citations | 97 | 20,110 |
REthink CRM
Rethink Real Estate CRM revolutionizes the way brokers and agents buy, sell, lease, and manage properties. Built on the world’s most popular Customer Relationship Management (CRM) Cloud Computing platform- Salesforce.com, REthink Real Estate CRM is the #1 web-based real estate application for commercial real estate brokers and residential real estate agents. From capturing leads to closing a deal, REthink Real Estate CRM users can manage their entire business from any computer or mobile device, with zero software to download and zero maintenance to worry about.
Lofty
Lofty is an award-winning AI innovator transforming how real estate professionals work, from individual agents and growing teams to large brokerages. At the center of the platform is Lofty AOS, the real estate industry’s first agentic AI operating system, designed to move beyond traditional software and task-based AI by helping plan, execute, and manage real estate workflows. Built directly into Lofty’s all-in-one real estate platform, a growing team of specialized AI agents works alongside real estate professionals across the customer lifecycle.
- Ease of Use
- Features
- Integrations
- Lead Generation
- Customization
- Automation