Resonate Ignite Platform vs. Data 360 (formerly Salesforce Data Cloud)

The Resonate Ignite Platform is the only AI-driven consumer data and analytics platform that seamlessly accelerates insights into action. Log in for instant access to hyper-relevant, fresh consumer market research on today’s consumer. Ignite delivers more than 14,000 real-time, proprietary, values-driven insights on 230 million individual consumers. Onboard your first-party data to enrich your understanding of your customers. Quickly create and analyze hyper-relevant, targeted microsegments to enhance your segmentation strategy.

Data 360 is the system of context for the Agentic Enterprise. Natively built on the Salesforce platform, it connects every source of data you have—from data lakes to warehouses—creating a unified view of your business that your teams and AI agents can act on. And with Zero Copy capabilities, you get all of this without the cost or complexity of moving a single byte of data. Instead of relying on outdated information, your employees and AI agents operate from a complete, real-time understanding of your business exactly when it’s needed.