G2 Vendor Directory

ReferralMaker vs. Lofty

A side-by-side comparison based on G2 review data.

MetricReferralMaker

by Buffini & Company

Lofty

by Lofty

Overall rating4.74.3
Review count35411
Ease of use9.18.4
Ease of setup9.07.9
Quality of support9.57.6
Meets requirements9.48.7
NPS77.14285757.002457
Small Business63.6%85.4%
Mid-Market18.2%10.2%
Enterprise18.2%4.5%
Total page views441,299
Total LLM citations14120,110

ReferralMaker

Lead Generation in the Palm of Your Hand! Get organized once and for all, stay on top of admin and marketing. Referral Maker® CRM is your partner in business and productivity. All you have to do to reach your financial and business goals is: - Input your business and income goals. - Add your contacts and rank your relationships. - Get a personalized activity plan that is based on your input and goals. - Follow your daily activity plan to win the day.

Pros

    Lofty

    Lofty is an award-winning AI innovator transforming how real estate professionals work, from individual agents and growing teams to large brokerages. At the center of the platform is Lofty AOS, the real estate industry’s first agentic AI operating system, designed to move beyond traditional software and task-based AI by helping plan, execute, and manage real estate workflows. Built directly into Lofty’s all-in-one real estate platform, a growing team of specialized AI agents works alongside real estate professionals across the customer lifecycle.

    Pros

    • Ease of Use
    • Features
    • Integrations
    • Lead Generation
    • Customization
    • Automation