G2 Vendor Directory

ReferenceEdge vs. Synup

A side-by-side comparison based on G2 review data.

MetricReferenceEdge

by Point of Reference

Synup

by Synup

Overall rating4.64.6
Review count52335
Ease of use8.89.1
Ease of setup8.59.0
Quality of support9.89.3
Meets requirements9.29.2
NPS80.76923172.644377
Small Business3.9%77.1%
Mid-Market21.6%18.4%
Enterprise74.5%4.5%
Total page views364959
Total LLM citations9015,292

ReferenceEdge

ReferenceEdge is a Salesforce-native customer advocacy platform that helps B2B organizations find, engage, and intelligently mobilize customer advocates to support sales, marketing, retention, and growth. ReferenceEdge creates a trusted, centralized foundation for advocate profiles, preferences, availability, activity, customer stories, reference requests, nominations, and program outcomes.

Pros

  • Customer Support
  • Ease of Use
  • Tracking Efficiency
  • Review Management
  • Helpful
  • Integrations

Synup

Synup is a local marketing platform for agencies, resellers, and multi-location businesses. You run it by talking to it. Sydekick, Synup's AI agent, executes local marketing work through conversation: no dashboards to click through, no data to collect by hand, no reports to stitch together. Meet Sydekick:- Tell Sydekick to update business hours across 400 locations, respond to this week's reviews in each client's brand voice, or pull a performance report across the full portfolio, and it does the work. Sydekick goes well beyond routine execution.

Pros

  • Ease of Use
  • Helpful
  • Customer Support
  • Review Management
  • Centralized Management
  • Convenience