G2 Vendor Directory

ReferenceEdge vs. Smile.io

A side-by-side comparison based on G2 review data.

MetricReferenceEdge

by Point of Reference

Smile.io

by Smile.io

Overall rating4.64.6
Review count52471
Ease of use8.89.3
Ease of setup8.59.3
Quality of support9.89.6
Meets requirements9.28.9
NPS80.76923174.200426
Small Business3.9%92.5%
Mid-Market21.6%7.3%
Enterprise74.5%0.2%
Total page views3641,783
Total LLM citations90111,315

ReferenceEdge

ReferenceEdge is a Salesforce-native customer advocacy platform that helps B2B organizations find, engage, and intelligently mobilize customer advocates to support sales, marketing, retention, and growth. ReferenceEdge creates a trusted, centralized foundation for advocate profiles, preferences, availability, activity, customer stories, reference requests, nominations, and program outcomes.

Pros

  • Customer Support
  • Ease of Use
  • Tracking Efficiency
  • Review Management
  • Helpful
  • Integrations

Smile.io

Smile.io is the leading loyalty platform built for scaling and enterprise commerce brands on Shopify Plus. Powering programs for over 100,000 merchants, Smile helps brands turn one-time shoppers into repeat, high-value customers through points, VIP tiers, referrals, and personalized rewards. As the only loyalty platform both Built for Shopify status and Shopify Technology Partner certification, Smile is both deeply integrated with Shopify's latest technology while being trusted by Shopify at scale. With Smile, you get both quality and scale.

Pros

  • Ease of Use
  • Customer Support
  • Rewards Program
  • Easy Setup
  • Easy Integrations
  • Setup Ease