G2 Vendor Directory

ReferenceEdge vs. Roster

A side-by-side comparison based on G2 review data.

MetricReferenceEdge

by Point of Reference

Roster

by Roster

Overall rating4.64.5
Review count5266
Ease of use8.89.0
Ease of setup8.58.4
Quality of support9.89.5
Meets requirements9.28.8
NPS80.76923164.615385
Small Business3.9%82.3%
Mid-Market21.6%16.1%
Enterprise74.5%1.6%
Total page views364403
Total LLM citations901786

ReferenceEdge

ReferenceEdge is a Salesforce-native customer advocacy platform that helps B2B organizations find, engage, and intelligently mobilize customer advocates to support sales, marketing, retention, and growth. ReferenceEdge creates a trusted, centralized foundation for advocate profiles, preferences, availability, activity, customer stories, reference requests, nominations, and program outcomes.

Pros

  • Customer Support
  • Ease of Use
  • Tracking Efficiency
  • Review Management
  • Helpful
  • Integrations

Roster

Turn your biggest fans into a word-of-mouth sales channel — ambassadors, affiliates & creators. Roster turns customers who love you into ambassadors, affiliates, creators — all in one platform built for Shopify. Recruit from your own buyers, launch campaigns that generate authentic UGC, and auto-issue Smart Links and leak-proof discount codes. Product seeding fulfills thru Shopify, automated payouts with 1099 handling, and every sale is tracked back to the ambassador who drove it. Scale word-of-mouth without the manual work and media spend — or the commission of a creator marketplace. 1.

Pros

  • Ease of Use
  • Customer Support
  • Easy Setup
  • Helpful
  • Communication
  • Time-saving