ReferenceEdge vs. GrowSurf

ReferenceEdge is a Salesforce-native customer advocacy platform that helps B2B organizations find, engage, and intelligently mobilize customer advocates to support sales, marketing, retention, and growth. ReferenceEdge creates a trusted, centralized foundation for advocate profiles, preferences, availability, activity, customer stories, reference requests, nominations, and program outcomes.

GrowSurf is referral program software that turns your patients, members, and customers into your lowest-cost growth channel. Telehealth, fintech, insurance, and subscription app companies get results like 312% ROI and 15% of ARR from referrals. Each customer gets a unique referral link. GrowSurf tracks who referred whom through signup, purchase, and subscription, then sends rewards automatically. Your program can run inside your app with the referral widget, next to your signup flow, or on a hosted referral page, all branded to match your product.