ReferenceEdge vs. aklamio

ReferenceEdge is a Salesforce-native customer advocacy platform that helps B2B organizations find, engage, and intelligently mobilize customer advocates to support sales, marketing, retention, and growth. ReferenceEdge creates a trusted, centralized foundation for advocate profiles, preferences, availability, activity, customer stories, reference requests, nominations, and program outcomes.

Aklamio is the fully-serviced Customer Incentives Platform for enterprise brands. Telecoms, insurers, energy suppliers and banks across Europe and the Americas use Aklamio to run referral programs, sales promotions, retention and winback campaigns on one infrastructure. We believe an enterprise's existing customer base is its most under-invested growth channel. Word of mouth drives 20 to 50% of all purchasing decisions (McKinsey), yet almost none of the world's advertising budget goes to a company's own customers.